Brand Development, Catalogue, Social Media & E-mail Marketing
www.advanzenergy.co.ke
Why invest in your Brand?
Investing in your Brand helps increase Company Value. The perception others have of your brand will determine the behavior of your clients and ultimately, the financial success of your Company. A good brand identity helps differentiate your products and services from the competition.
By investing in brand building, companies can create a strong emotional connection with their customers, leading to increased loyalty and trust. Furthermore, it also helps attract new customers and top talent, enhance brand awareness, command a premium price and close sales faster.
Why engage an Agency?
Creative marketing agencies work closely with clients to understand their business objectives, target audience, and brand values. This allows them to develop creative strategies and campaigns that effectively communicate the client's message and achieve its desired outcomes.
Agencies help your brand save valuable time and resources by complementing the clients marketing strategy through collective team experience and market data. This frees up your team to focus on delivering quality work to your clients and growing your business.
Brand Awareness
Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. The synonymous association of a product segment with a particular brand is a perfect example of top-of-the-mind brand, for the Kenyan market, examples include colgate for toothpaste and omo for wash powder soap.
All brands aspire to be top-of-the-mind. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition.
Embracing Digital Tools
33 million Kenyans, or 60% of the population own a smartphone according to Communications Authority of Kenya (CA). This demographic makes digital marketing the most cost efficient means of reaching large audiences.
For companies, Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media and search engines thereby enabling direct communication with their customers. Digital tools allow day-to-day tracking of campaign performance, ensuring you know what channels are performing and which are struggling.
Increasing your Sales
Consistent Branding means maintaining a consistent brand identity across all platforms, including your website, social media profiles, packaging, advertisements, and customer interactions. Consistency builds recognition and familiarity, making it easier for customers to remember and choose your brand when making purchasing decisions.
To achieve upward sales trajectory, means going beyond creating an emotional connection with the audience, and turning one-time buyers into repeat customers and product brand ambassadors.
Feedback and Reporting
The goal of feedback and reporting is to inform future marketing decisions, strategies and performance. It entails gathering and analyzing marketing data from a just concluded campaign to generate a clear report.
The report contains
⦾ Summary – Key points, including successes, challenges, and upcoming goals
⦾ Traffic Metrics – Top of the funnel acquisition numbers broken down by channel
⦾ Conversion Metrics – Cost per lead or acquisition to determine future investment
⦾ Business Impact Metrics – Opportunities, pipeline generated and revenue driven by marketing
Client Showcase
Engagement type and brief.
Download Profile
Brand Development, Marketing Catalogue, SEO & Analytics
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Expo Catalogue, Media Production
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www.pulsemedic.com
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www.raicement.com
Marketing Materials, Media Production
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Customer Testimonials
What our clients say about us:
Prof. Kiage
Director, Kisii Eye Hospital
Director, Kisii Eye Hospital
BIL set us off on a good trajectory when we engaged them for the branding of the hospital. The direction they provided at commencement in 2013 is still in use in all our marketing materials, website and vehicles. I feel confident in recommending them as a partner to your organisation
Mr. K Doyle
Principal Consultant, IRPA
Principal Consultant, IRPA
BIL have been our go to partner in generating reports and developing our media campaigns. We have worked with the team successfully through several projects and I have recommended and referred his services to my networks
Ms. Wanyama
Head - Corporate & Advisory Services
Wanyaga & Njaramba Advocates
Head - Corporate & Advisory Services
Wanyaga & Njaramba Advocates
BIL provided brand development services when we needed to repackage and enhance our online presence. They also provided SEO and training for our team to easily update the website.
Phone: +254 732 409690
Address: Jahazi Place, James Gichuru Road